Virta Health is on a mission to transform type 2 diabetes and weight-loss care. Current treatment approaches aren’t working—over half of US adults have either type 2 diabetes or prediabetes, and obesity rates are at an all-time high. Virta is changing this by helping people reverse their metabolic condition through innovations in technology, personalized nutrition, and virtual care delivery reinvented from the ground up. We have raised over $350 million from top-tier investors, and partner with the largest health plans, employers, and government organizations to help their employees and members restore their health and take back their lives. Join us on our mission to reverse diabetes and obesity in one billion people.

The VP of Marketing is a senior executive responsible for overseeing the strategic direction of all enterprise, business to business marketing functions. This role plays a critical part in shaping brand identity, driving marketing operations, increasing our presence in a fast-growing market, and leading initiatives that drive significant sales growth trajectory.

Responsibilities

• Design and lead long-term enterprise marketing strategies that support the company's mission and revenue goals.

• Direct all facets of the B2B marketing function including demand generation, product marketing, client communications, Sales Development Representatives, and brand positioning.

• Collaborate with executive leadership on corporate strategy and positioning. Collaborate cross functionally with Sales, Customer Success, Strategy, Growth Marketing and others to deliver a coordinated, high impact market message.

• Own market segmentation, customer lifecycle strategy, and go-to-market planning.

• Lead the development of innovative marketing programs that elevate the brand and create significant increase in incoming, qualified leads.

• Lead and scale a diverse, growing, high-impact global marketing organization.

90 Day Plan

Within your first 90 days at Virta, we expect you will do the following:

• Create and collaborate on a clear vision for 2026+ market differentiation positioning.

• Deliver a 2026 strategy plan to drive improved lead generation and win rates.

• Solidify a team of high performers to expand Virta’s market presence.

• Create mar-tech stack plan for 2026 and beyond that includes AI-supported scale and efficiency

• Support details and planning for a significant market and lead generation event - Moonshots - that we hold in January each year.

Must-Haves

• 15+ years of progressive marketing experience with at least 7 years in executive roles.

• Experience in health technology or an innovative market space appreciated

• Proven track record in managing and getting high productivity from multi-functional marketing teams.

• Deep expertise in unique brand creation/articulation, digital, growth, product, and customer marketing.

• Strong understanding of market trends, data analytics, and customer insights that can deliver clear ROI tracking for marketing investments and quickly pivot as needed.

• Track record of embracing and successfully leveraging innovation technologies (especially AI) to improve effectiveness and efficiency in marketing efforts.

• Creative, innovative thinking to break-through the noise of a hectic marketplace.

• Budget ownership experience.

• Experience in both public and private companies is preferred.

Values-driven culture

Virta’s company values drive our culture, so you’ll do well if:

• You put people first and take care of yourself, your peers, and our patients equally

• You have a strong sense of ownership and take initiative while empowering others to do the same

• You prioritize positive impact over busy work

• You have no ego and understand that everyone has something to bring to the table regardless of experience

• You appreciate transparency and promote trust and empowerment through open access of information

• You are evidence-based and prioritize data and science over seniority or dogma

• You take risks and rapidly iterate

Is this role not quite what you're looking for? Join our Talent Community and follow us on Linkedin to stay connected!

Virta has a location based compensation structure. Starting pay will be based on a number of factors and commensurate with qualifications & experience. For this role, the compensation range is $235,000 - 275,000. Information about Virta’s benefits is on our Careers page at: https://www.virtahealth.com/careers.

As part of your duties at Virta, you may come in contact with sensitive patient information that is governed by HIPAA. Throughout your career at Virta, you will be expected to follow Virta's security and privacy procedures to ensure our patients' information remains strictly confidential. Security and privacy training will be provided.

As a remote-first company, our team is spread across various locations with office hubs in Denver and San Francisco.
Clinical roles: We currently do not hire in the following states: AK, HI, RI
Corporate roles: We currently do not hire in the following states: AK, AR, DE, HI, ME, MS, NM, OK, SD, VT, WI.

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Compensation Range: $235K - $275K