ABOUT VERATO

As digital transformation and AI progress at lightning speed, organizations find themselves data-rich and insights-poor. Digital transformation’s promise to drive better experiences and business performance is falling short. Data is often trapped in silos across disconnected systems of record, such as ERPs and EHRs, systems of engagement, such as CRMs, and systems of insight, such as cloud data platforms. These systems cannot integrate seamlessly without a single source of truth for identity, making it impossible to share and consume complete and trusted 360-degree views of people, organizations, and networks.

Verato, the identity intelligence experts, powers exceptional experiences everywhere by solving the problem that drives everything else — knowing who is who. The Verato MDM Cloudä, the next generation of MDM, delivers unprecedented identity intelligence by uniquely combining extraordinary identity resolution and enrichment with identity verification, AI-powered data governance, and advanced insights. Verato re-imagines MDM to be purpose-built and nimble to drive a complete and trusted 360-degree view of people, organizations, and networks across complex ecosystems with unmatched speed to value, enterprise-grade performance, and customer success. More than 75% of the US population flows through Verato, powering a single source of truth for identity across the critical industries of healthcare, life sciences, financial services, public sector, and beyond. For more information, visit verato.com.

Core to Verato’s strategy for sustained growth is our commitment to building a strong, people-first culture that attracts, develops, and retains top talent worldwide. Verato operates on the simple principle that a company must prioritize its employees first and foremost. In return, these employees will take care of the company’s customers, and in turn, those customers will support the company’s shareholders. Verato believes in empowering teams with the best tools and development opportunities available. Staff are given chances to expand their knowledge in areas like technology (e.g., big data, distributed/cloud computing, complex algorithms), healthcare, and organizational development. As Verato continues a path of high growth and significant impact, every team member gains an influential front-row seat as we execute our business strategy. Together, we can bring about a profound and positive transformation in healthcare as we know it today.

VERATO VALUES

We are committed to continually raising the standard of excellence throughout the organization, from marketing to engineering to customer service. Our guiding principles are to Make a Difference, to be Trustworthy, and to be Customer Obsessed.

Verato employees have a precise focus on proactively protecting the privacy and security of all systems while always ensuring they are following documented policies and procedures.

ABOUT THE POSITION:

We’re seeking a strategic, systems-minded Marketing Operations Manager to lead the design and implementation of our next-generation marketing tech stack. You’ll be the architect behind our operational backbone—integrating tools, streamlining processes, and enabling our marketing team to execute with precision and agility. This is a high-impact role for an individual who excels at the intersection of marketing, technology, and analytics. This position reports to the Director of Web Strategy and Content.

REPSONSIBILITIES

• Marketing Tech Stack Strategy & Implementation – they will not be implementing a CRM
  • Evaluate, select, and implement a modern marketing technology stack (MAP, CDP, ABM tools, analytics platforms, etc.)
  • Lead integration efforts across platforms to ensure seamless data flow and campaign execution
  • Partner with IT and external vendors to ensure security, scalability, and compliance
• Process Optimization
  • Design and document scalable marketing workflows across campaign planning, lead management, and reporting
  • Establish governance models for data hygiene, segmentation, and attribution
• Performance & Analytics
  • Build dashboards and reporting frameworks to measure marketing effectiveness, ROI, and pipeline contribution
  • Enable real-time insights for demand generation, customer lifecycle marketing, and sales alignment
• Team Enablement & Collaboration
  • Train and support marketing team members on tools and best practices
• Partner with RevOps
  • Ensure alignment between Marketing and Sales technology, process and reporting so that we optimize investments and outcomes
• Budget & Vendor Management
  • Own the marketing operations budget and vendor relationships
  • Negotiate contracts and manage renewals for tech platforms and services

QUALIFICATIONS

Required

• 8+ years in marketing operations, revenue operations, or related roles in B2B tech environments
• Proven experience architecting and deploying marketing tech stacks (e.g., HubSpot/Salesforce, Marketo, 6sense).
• Strong understanding of lead lifecycle, funnel metrics, and campaign attribution
• Expertise in data management, automation, and analytics
• Exceptional project management and stakeholder communication skills
• Strategic thinker with a bias for action and continuous improvement
• Experience in high-growth SaaS or enterprise technology companies
• Familiarity with AI-driven marketing tools and predictive analytics
• Certifications in marketing automation or CRM platforms

Equal Opportunity Employer/Veterans/Disabled