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Head of Lifecycle & Retention Marketing
Talkiatry
Marketing & Communications
New York, NY, USA
USD 220k-260k / year
Posted on Nov 13, 2025
About the Role:
We’re seeking a Head of Lifecycle & Retention Marketing to transform the organization and achieve business outcomes. The Head of Lifecycle & Retention Marketing will define the happy path and build a scaled lifecycle programs across acquisition, activation, engagement, retention, and reactivation. At Talkiatry, Retention and Activation is a cross-functional pod where the Head of is a critical partner.
You will oversee a full suite of owned channels (email, SMS, push and in-app) and build a high-performing team spanning Lifecycle messaging across automation, campaigns, transactional and patient care. You’ll collaborate cross-functionally with leaders on the Executive team, Growth, Product, Data Engineering, Clinical Operations, and Partnerships.
About Talkiatry:
Talkiatry transforms psychiatry with accessible, human, and responsible care. We’re a national mental health practice co-founded by a patient and a triple-board-certified psychiatrist to solve the problems both groups face in accessing and providing the highest quality treatment.
60% of adults in the U.S. with a diagnosable mental illness go untreated every year because care is inaccessible, while 45% of clinicians are out of network with insurers because reimbursement rates are low, and paperwork is unduly burdensome. With innovative technology and a human-centered philosophy, we provide patients with the care they need—and allow psychiatrists to focus on why they got into medicine.
You will:
- Strategy & Leadership
- Partner with the CMO and senior leadership to define the happy path, lifecycle marketing vision and measurable impact on patient experience and retention.
- Develop and own the end-to-end patient lifecycle marketing strategy across acquisition, onboarding, engagement, retention, and reactivation.
- Build a best-in-class lifecycle organization, attracting, mentoring and developing a team of strategists, operators and production.
- Provide thoughtful analysis and identify blockers, milestones, and indicators that lead a patient to the happy path.
- Champion a culture of high velocity testing, measurement, and learning, using data to inform strategy and guide investment decisions.
- Execution & Optimization
- Lead and drive impactful campaigns and automation to influence Activation, Retention, and Adherence KPIs
- Can define ‘best-in-class’ Lifecycle and take the organization there
- Oversee the design, execution, and optimization of multi-channel lifecycle campaigns across email, SMS, push, and in-app messaging.
- Drive segmentation and compliant personalization strategies that leverage behavioral, clinical, and engagement data to only send performant and necessary messaging.
- Collaborate with Martech and Data Engineering to deepen lifecycle automation and trigger logic, ensuring timely and contextual patient communication.
- Analytics & Performance
- Define the KPIs and success metrics for lifecycle marketing programs, including conversion, activation, engagement, retention, reactivation, and LTV.
- Partner with Analytics and Data Science to operationalize predictive modeling, control group definition, cohort analysis, and attribution.
- Implement measurement and impact analysis. Provide regular performance reviews and insights to executive leadership.
- Technology & Operations
- Influence Talkiatry’s marketing automation stack (Iterable, Twilio, Mailgun, Hubspot), ensuring strong governance, deliverability, and innovation in personalization.
- Partner with Marketing Ops and IT on system integrations that enhance targeting, experimentation, and real-time communication capabilities.
- Ensure all programs meet HIPAA compliance and patient data privacy standards.
You have:
- 10+ years of marketing experience, with 5+ years leading high-performing lifecycle or CRM teams in consumer technology, healthcare, or other regulated industries.
- Proven success architecting and scaling lifecycle programs that materially improved retention, engagement, and lifetime value.
- Track record at delivering incremental value across the lifecycle. Versed in measurement, analytics to demonstrate impact from Lifecycle programs.
- Deep experience with Iterable (or comparable tools such as Braze, Salesforce Marketing Cloud, or HubSpot), including automation, segmentation, and testing frameworks.
- Data-driven strategist with proficiency in SQL, Looker, Omni, Thoughtspot, Mode, or Tableau, and experience translating insights into action.
- Exceptional leadership skills — able to motivate, develop, and empower a multidisciplinary team while influencing peers and executives.
- Creative problem solver who balances empathy, precision, and experimentation.
- Deep commitment to Talkiatry’s mission and the belief that marketing can meaningfully improve access to mental health care.
- Bonus: Experience working in healthcare, telehealth, or regulated industries (HIPAA familiarity preferred).
- Bonus: Background in growth-stage or scaled consumer tech companies (e.g., health tech, fintech, marketplaces, or subscription services).
Why Talkiatry:
- Top-notch team: we're a diverse, experienced group motivated to make a difference in mental health care
- Collaborative environment: be part of building something from the ground up at a fast-paced startup
- Excellent benefits: medical, dental, vision, effective day 1 of employment, 401K with match, generous PTO plus paid holidays, paid parental leave, and more!
- Grow your career with us: hone your skills and build new ones with our Learning team as Talkiatry expands
- It all comes back to care: we’re a mental health company, and we put our team’s well-being first
Talkiatry participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. only after a job offer is accepted and Form I-9 is completed. For more information on E-Verify, please visit the following: EVerify Participation & IER Right to Work.
At Talkiatry, we are an equal opportunity employer committed to a diverse, inclusive, and equitable workplace and candidate experience. We strive to create an environment where everyone has a sense of belonging and purpose, and where we learn from the unique experiences of those around us.
We encourage all qualified candidates to apply regardless of race, color, ancestry, religion, national origin, sexual orientation, age, citizenship, marital or family status, disability, gender, gender identity or expression, pregnancy or caregiver status, veteran status, or any other legally protected status.
Compensation range for this position is $220,000 to $260,000, and up to a 15% performance bonus, depending on experience; actual compensation will be dependent upon the specific role, location, as well as the individual’s qualifications, experience, skills and certifications.