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Director of Partner Marketing
Talkiatry
Marketing & Communications
New York, NY, USA
Posted on Nov 1, 2025
About the Role:
We’re looking for a Director of Partner Marketing to lead the marketing strategy and execution that fuels Talkiatry’s growth through referrals. Reporting to the VP of Product Marketing, this leader will own how we drive awareness, engagement, and conversion among referring providers and health system administrators.
You’ll shape and scale our demand generation engine—creating content, campaigns, and experiences that attract and activate referral sources, drive retention, and position Talkiatry as the partner of choice in mental healthcare. This position will play a critical role in driving the content strategy for referrals, including field collateral and digital content.
This is both a strategic and hands-on leadership role: you’ll develop the roadmap, manage vendors, and stand-up marketing initiatives that grow Talkiatry’s referral pipeline and deepen partner engagement.
About Talkiatry:
Talkiatry transforms psychiatry with accessible, human, and responsible care. We’re a national mental health practice co-founded by a patient and a triple-board-certified psychiatrist to solve the problems both groups face in accessing and providing the highest quality treatment.
60% of adults in the U.S. with a diagnosable mental illness go untreated every year because care is inaccessible, while 45% of clinicians are out of network with insurers because reimbursement rates are low, and paperwork is unduly burdensome. With innovative technology and a human-centered philosophy, we provide patients with the care they need—and allow psychiatrists to focus on why they got into medicine.
You will:
- Lead Demand Generation for Referrals: Build and execute integrated marketing programs that generate partnerships leads and drive referral volume across channels—including email, paid media, SEO, webinars, events, and nurture campaigns.
- Develop and Scale Content Marketing: Own the partner-facing content strategy—from thought leadership and case studies to campaigns and field enablement materials. Use content to educate, engage, and convert referral partners.
- Partner with Cross-Functional Teams: Collaborate with partnerships, account management, marketing, and creative teams to ensure consistent messaging and seamless execution across every partner touchpoint.
- Optimize Performance: Track and analyze KPIs such as referral engagement, account penetration, and marketing-sourced referrals. Use insights to refine messaging, content, and GTM strategy.
- Enable Partner Success: Create scalable marketing tools, onboarding resources, and communications that empower partnerships and account management teams to drive growth.
- Evaluate and Manage External Agencies and Vendors: Scale Talkiatry’s in-house capabilities with external expertise to increase GTM velocity. You’ll source, assess, and manage 3rd-party partners to scale content and demand generation capabilities.
You have:
- 8–10+ years of experience in demand generation, content marketing, or partner marketing with at least 3+ years in a leadership role.
- Proven success executing integrated marketing campaigns that drive measurable pipeline and partner engagement.
- Strong leadership and cross-functional collaboration skills, with experience influencing across marketing, product, sales, and operations.
- Experience evaluating and managing external vendors and agencies (e.g., creative, media, digital, or content partners) to ensure high-quality execution and ROI.
- Analytical mindset and experience managing marketing performance metrics tied to demand generation and pipeline growth.
- Excellent storytelling and communication skills; ability to articulate complex ideas simply and persuasively.
- A passion for expanding access to high-quality mental healthcare.
Why Talkiatry:
- Top-notch team: we're a diverse, experienced group motivated to make a difference in mental health care
- Collaborative environment: be part of building something from the ground up at a fast-paced startup
- Excellent benefits: medical, dental, vision, effective day 1 of employment, 401K with match, generous PTO plus paid holidays, paid parental leave, and more!
- Grow your career with us: hone your skills and build new ones with our Learning team as Talkiatry expands
- It all comes back to care: we’re a mental health company, and we put our team’s well-being first
Talkiatry participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. only after a job offer is accepted and Form I-9 is completed. For more information on E-Verify, please visit the following: EVerify Participation & IER Right to Work.
At Talkiatry, we are an equal opportunity employer committed to a diverse, inclusive, and equitable workplace and candidate experience. We strive to create an environment where everyone has a sense of belonging and purpose, and where we learn from the unique experiences of those around us.
We encourage all qualified candidates to apply regardless of race, color, ancestry, religion, national origin, sexual orientation, age, citizenship, marital or family status, disability, gender, gender identity or expression, pregnancy or caregiver status, veteran status, or any other legally protected status.