Senior Manager of Lifecycle Marketing

Are you a highly-motivated Lifecycle Marketer looking to make a bigger impact at an organization that changes lives?

Do you thrive in a rapidly evolving, fast-paced environment requiring creativity, resourcefulness, high energy and an ability to adapt quickly?

Are you passionate about healthcare and looking to create a revolutionary new approach to digestive healthcare with a radically better experience?

If so, you could be a perfect fit for our team who share a mission to eliminate the impact of digestive health conditions through redesigned GI care that patients love.

The Role

We’re looking for a dynamic Senior Manager of Lifecycle Marketing to lead our patient marketing journey—an essential pillar of our growth strategy. This position plays a crucial role in supporting the Patient Marketing team's initiatives and positively contributes to Oshi Health’s growth and retention goals. This position involves developing, executing, and optimizing marketing strategies and tactics to enhance patient engagement and retention.

This position will work cross-functionally with marketing, account management, data engineering, analytics, tech, and product teams to develop and execute campaigns that drive business growth and improve the member experience.

What You’ll Do:

• Own and execute lifecycle marketing strategies to increase engagement, conversion, and retention.
• Lead the development, execution, and optimization of email marketing campaigns and newsletters, including customer segmentation, automation, and A/B testing.
• Collaborate internally with the product, design, and content teams to create personalized and impactful communications that resonate with different customer segments.
• Monitor and analyze key lifecycle metrics (e.g. retention, engagement, CTR, etc.) to optimize campaigns and report performance to stakeholders.
• Manage and improve CRM strategies across email, SMS, and other channels.
• Optimize the onboarding process to ensure customers are fully engaged from the start, improving activation and reducing churn.
• Support retention initiatives, including win-back campaigns, product usage nudges, and referral campaigns.
• Work closely with data and analytics teams to gather insights and refine marketing tactics based on performance metrics.

Who You are:

• Experienced in Growth Marketing and Lifecycle Campaigns
  5-10+ years of relevant experience in CRM, Lifecycle/Engagement/Retention marketing, or Integrated/Loyalty Marketing with a proven track record of driving member acquisition, retention, and revenue growth, within B2C or B2B2C contexts. The ideal candidate will bring 3+ years in digital healthcare.
• Channel Expertise
  Demonstrated success managing at least two of the following channels: direct mail, email, phone, SMS, or push notifications. Proven ability to optimize and expand channel use based on performance data.
• Strong Analytical Skills
  Proficient with marketing analytics tools (e.g. Metabase or Tableau) with the ability to interpret data and turn insights into actionable strategies. Ideally familiar with relevant database tools and coding languages such as SQL to oversee data pulls and more complex analytics. Familiarity with Salesforce Marketing Cloud, Segment, and other online marketing tools is a plus.
• Project Management Excellence
  Exceptional project management skills, with the ability to manage multiple initiatives and coordinate cross-functional teams, especially within a remote environment.
• Technical Proficiency and Experimentation Expertise
  Skilled in product and marketing analytics tools and experienced in running growth experiments, including A/B and multivariate testing, to optimize lifecycle marketing initiatives (e.g., SFMC, Litmus, etc.).
• Self-Motivated and Organized
  Self-starter with a strong work ethic, organizational skills, and the ability to adapt expertise to new environments, applying learnings to drive efficiency and scalability.
• Communication and Presentation Skills
  Excellent verbal and written communication skills, with a track record of effectively presenting strategies, insights, and recommendations to partners and internal stakeholders.
• User-Centric Approach with Healthcare Industry Knowledge
  Understanding of user segmentation and behavioral patterns, with experience in healthcare or health tech preferred. Bachelor’s degree in marketing, statistics, or a related field.

You have a passion for Oshi Health’s mission and a strong desire to drive growth. Healthcare experience is preferred.

We make healthcare more equitable and accessible:

• Mission-driven organization focused on innovative digestive care
• Thrive on diversity with monthly DEIB discussions, activities, and more
• Virtual-first culture: Work from home anywhere in the US
• Live our core values: Own the outcome, Do the right thing, Be direct and open, Learn and improve, Team, Thrive on diversity

We take care of our people:

• Competitive compensation and meaningful equity
• Employer-sponsored medical, dental and vision plans
• Access to a “Life Concierge” through Overalls, because we know life happens
• Tailored professional development opportunities to learn and grow

We rest, recharge and re-energize:

• Unlimited paid time off — take what you need, when you need it
• 13 paid company holidays to power down
• Team events, such as virtual cooking classes, games, and more
• Recognition of professional and personal accomplishments

Oshi Health’s Core Values:
1. Own the Outcome
2. Do the Right Thing
3. Be Direct & Open
4. Learn & Improve
5. TEAM - Together Everyone Achieves More
6. Thrive on Diversity

We believe in rewarding exceptional talent and are prepared to discuss compensation that reflects your unique qualifications. Individual pay may vary from the target range and is determined by a number of factors including experience, location, internal pay equity, and other relevant business considerations.

Oshi Health is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.