Marketing Copywriter

Do you thrive in a rapidly evolving, fast-paced environment requiring creativity, resourcefulness, high energy and an ability to adapt quickly?

Are you passionate about healthcare, and looking to create a revolutionary new approach to digestive healthcare with a radically better patient experience?

If so, you could be a perfect fit for our team of passionate professionals who share a mission to revolutionize digestive healthcare with a radically better patient experience.

Position Overview

We’re seeking a marketing copywriter to create engaging, on-brand, results-driven content in order to drive awareness, credibility, and conversion among people living with GI issues.

Our ideal candidate is an experienced writer who can think strategically and conceptually, and who’s comfortable working in a fast-paced, execution-oriented startup environment. This position reports to the Senior Manager of Content Marketing and sits within the Growth team. It’s an exciting opportunity to help us scale Oshi’s content marketing as we build new B2B2C partnerships and expand our direct-to-consumer brand to drive growth.

What You’ll Do

• Create compelling, crisp copy across channels like email, landing pages, direct mail, Meta, blogs, and more–across both our consumer-facing business channels (DTC and B2B2C).
• Develop our voice throughout the customer journey and lifecycle by crafting convincing conversion-driving copy across email, social, website, member communications, and offline channels.
• Deeply understand our target patient (who they are, what they do, why they do it) and help craft our brand voice to ensure it is consistent, strong, and compelling. Also take sensitive and highly personal stories and turn them into messaging (and testimonials) that resonate.
• Collaborate with key stakeholders, including marketing team, patients, clinical teams, product, B2B, sales and more and more to develop engaging stories and content.
• Work with our growth team to understand performance of creative assets to constantly learn, improve, and iterate in order to meet goals
• Manage content deployment across channels
  
  

What You Need

• Minimum 3 years experience writing for a consumer audience, preferably in digital health & healthcare and in startups.
• Deep interest in data, research, and insights to drive constant improvement and optimization, including a strong understanding of SEO and search trends
• Proven experience developing conversion-driven content marketing campaigns and copy across D2C channels
• The ability to balance multiple writing projects at once, managing from ideation to execution to meet deadlines. Plus, an interest in creating and refining processes to make work more efficient and help improve processes across the team.
• Good familiarity with email deployment platforms (like Salesforce Marketing Cloud), content management systems (like WordPress) and design tools (like Figma) preferred
• And ideally an understanding of and/or personal experience with the sensitivity/potential stigma around GI issues

Benefits and Perks

We make healthcare more equitable and accessible:

• Mission-driven organization focused on innovative digestive care
• Thrive on diversity with monthly DEIB discussions, activities, and more
• Virtual-first culture: Work from home anywhere in the US
• Live our core values: Own the outcome, Do the right thing, Be direct and open, Learn and improve, Team, Thrive on diversity

We take care of our people:

• Competitive compensation and meaningful equity
• Employer-sponsored medical, dental and vision plans
• Access to a “Life Concierge” through Overalls, because we know life happens
• Tailored professional development opportunities to learn and grow

We rest, recharge and re-energize:

• Unlimited paid time off — take what you need, when you need it
• 13 paid company holidays to power down
• Team events, such as virtual cooking classes, games, and more
• Recognition of professional and personal accomplishments

Oshi Health’s Core Values:
1. Own the Outcome
2. Do the Right Thing
3. Be Direct & Open
4. Learn & Improve
5. TEAM - Together Everyone Achieves More
6. Thrive on Diversity

Oshi Health is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.