Company Description

NOCD is the #1 telehealth provider for the treatment of obsessive-compulsive disorder (OCD), offering online therapy through a telehealth platform. Our app provides access to live video therapy sessions with licensed therapists specializing in ERP therapy. We are dedicated to helping individuals with OCD reclaim their lives by providing clinically proven treatment and reducing the stigma associated with the condition.

About the Role

We’re looking for a growth minded operator who has a strong content background. You'll be responsible for helping thousands of members inside the NOCD app learn about OCD, feel less alone, and ultimately start specialized treatment sooner and conquer their OCD.

You’ll design in-app experiences, create long-form and short form content, optimize funnel flows, and grow engagement in the world’s largest community of people with OCD.

This role gets the exciting opportunity to run high-velocity experiments, partner with other marketing leaders to translate learnings across lifecycle, web, and content, and test AI-first workflows that personalize app experiences at scale. Just as importantly, you’ll turn app improvements into stories we can market more broadly — amplifying what works in-app to strengthen acquisition campaigns across Paid, Lifecycle, and beyond.

We’re looking for someone who’s both creative and quantitative, thrives at the intersection of content and product growth, and is excited to experiment boldly to help more members start therapy and conquer their OCD.

Responsibilities

• Design and test content-driven product experiences in the app, including onboarding flows, booking nudges, and adaptive messaging.

• Identify and remove friction points in key app flows (booking, insurance, intake prep).

• Build and test AI-first product flows to deliver personalized, scalable in-app experiences.

• Collaborate cross-functionally with lifecycle, web, intake ops, product, and engineering teams to ensure app learnings improve the entire member journey.

• Amplify app learnings across acquisition — translating what works in the app into messaging, campaigns, and creative assets for other growth channels.

You May Be the Ideal Candidate If…

• You’ve had 4–7 years of experience in growth marketing, product marketing, or content-driven growth roles.

• You’re strong in content creation & strategy — skilled at messaging, copywriting, and creative testing that moves people to act.

• You’re experienced in product growth — funnel analysis, conversion rate optimization, and experimentation.

• You’re comfortable working with product and engineering teams to improve flows and systems.

• You have an AI-first mindset and are eager to leverage AI for content, experimentation, and adaptive messaging.

• You’re comfortable with numbers — you care about the story data tells and use it to guide your decisions.

• You’re highly agile — able to flex between creative work, product optimizations, and technical details.

• You’re passionate about mental health and NOCD’s mission — this isn’t just another growth role, it’s about impact.

Why Join NOCD

• Mission-driven company transforming access to evidence-based behavioral healthcare.

• Direct ownership of one of the most important growth levers in the business.

• Opportunity to make the App both a conversion engine and a marketing asset — fueling acquisition across other channels.

• Work in a high-growth, metrics-driven environment where every role ties directly to New Member growth.