Job Summary:

About Us: mPulse is a leading Health Experience and Insights company dedicated to solving some of healthcare’s biggest challenges. mPulse combines predictive analytics and advanced digital experience technology to deliver business efficiencies and more equitable health outcomes at scale. That’s why 400+ healthcare organizations trust us to orchestrate personalized health journeys for their populations.

Position Overview: As the Digital Marketing and Operations Manager, you’ll be an integral member of the Demand Generation Marketing team and will be immersed in a fun, fast-paced, and highly collaborative environment. Reporting to the Demand Generation Marketing Director, you will shape, execute, and optimize all digital marketing channels and marketing operations.

Your primary objectives will be to amplify brand awareness, drive targeted web traffic, generate high-quality leads, and boost marketing pipeline’s contribution through innovative and effective digital campaigns. Additionally, you will manage end-to-end optimization and governance of marketing data, processes, and infrastructure.

The ideal candidate will be an experienced marketer with a strong analytical mindset and a passion for experimentation and continuous learning and innovating. This hands-on role involves working directly with a range of marketing software solutions and collaborating across various teams. You will have the opportunity to make a substantial and visible impact on our business, driven by your creativity and digital skills.

Duties/Responsibilities:

• Manage the digital and operations team, including supervising work quality and deadlines, providing guidance, developing growth opportunities, and recruiting and training new hires onto the team as necessary.
• Own the strategy and execution of all digital marketing channels, such as website, paid media, email marketing, social media, and SEO.
• Develop and execute a comprehensive LinkedIn and social media strategy that promotes mPulse’s market positioning, enhances brand visibility, engages target audiences, and drives lead generation.
• Work closely with team members to ensure alignment and integration of digital marketing efforts with broader marketing and commercial strategies.
• Develop and implement strategies to attract and convert high-quality leads through targeted digital marketing initiatives that align with the company’s overall goals and objectives.
• Own the lead lifecycle—from scoring models and routing rules to nurturing architecture and QA—ensuring accurate attribution, timely handoffs to Sales, and operational excellence across all marketing processes.
• Analyze performance data and conduct growth experiments to optimize marketing tactics and identify the most effective strategies for driving rapid growth, improved conversion rates, and sustainable business growth.
• Monitor spending and performance against budgeted targets adjust as necessary to optimize financial performance.
• Stay on top of market research and trends to continuously seek out and implement innovative digital marketing techniques and best practices.
• Evaluate, implement, and manage marketing technology systems and integrations required to effectively launch and run campaigns.
• erformance for the team and operating committee.
• Manage, document, and continuously evaluate marketing end-to-end processes, recommending new technologies, SOPs, and add-on applications to improve and optimize conversion rates and campaign performance.
• Ensure marketing data is being properly collected, cleansed, and connected with other systems such as Salesforce and other marketing databases.
• Manage complex marketing and operations projects and provide insights to stakeholders in the business.
• Enforce data transparency by building and managing consolidated team reporting and dashboards so all stakeholders can make data-based decisions.
• Provide regular updates and actionable insights to key stakeholders on marketing performance, trends, and areas for improvement.
• Collaborate with sales, product, and customer success teams to ensure cohesive messaging and effective lead management.

Skills/Abilities/Experience:

• High level of proficiency in digital marketing tools and platforms, including WordPress, Google Analytics, Google Ads, Facebook Ads Manager, HubSpot (or similar platform), and SEO tools (e.g., SEMrush, Moz).
• Strong understanding of SEO, SEM, content marketing, email marketing, social media strategies, and web analytics.
• Demonstrated ability to analyze data, interpret metrics, and generate actionable insights to drive decision-making and optimize campaign performance.
• Experience with A/B testing, conversion rate optimization, and performance tracking.
• Proven creativity in developing engaging content and innovative digital marketing strategies that drive results.
• Excellent organizational and project management skills with the ability to manage multiple projects simultaneously and meet deadlines.
• Proven ability to work collaboratively across teams, including sales, content, and design, to achieve common goals and drive marketing success.

Minimum Qualifications:

• Bachelor's degree in Marketing, Business, Communications, or a related field. Advanced degree or relevant certifications (e.g., Google Analytics, HubSpot) is a plus.
• 5+ years of experience in Digital Marketing, Operations, or a similar role.
• Experience working in B2B sales or marketing departments.

Physical Requirements:

• Ability to travel 5% of the time.
• Ability to stand and sit for extended period of time.
• Ability to lift 10 lbs. weight.