Marketing Manager

Moxe Health

Moxe Health

Marketing & Communications
Madison, WI, USA · Boston, MA, USA
Posted on Aug 6, 2025

Job Summary:

The Marketing Manager is responsible for planning and executing integrated marketing campaigns that drive lead generation and brand recognition. Reporting to the Director of Marketing, you will bring a collaborative mindset to the marketing function, ensuring all attribution is properly reported as it relates to key business objectives.

Duties/Responsibilities:

Marketing Strategy & Execution

  • Plan and execute integrated campaigns across paid media, SEO, email, and social
  • Create nurture and retention campaigns targeting prospective and existing customers
  • Track timelines, assets, and performance against campaign goals

Brand, Content, and Communications

  • Partner closely the Director of Marketing to execute brand, content, and communication initiatives, including writing and editing marketing materials, publishing content across digital channels, and ensuring the content is adopted internally and externally
  • Develop and execute a social media strategy to drive brand awareness, promote thought leadership, and generate leads
  • Monitor external channels for brand recognition and industry trends
  • Plan and distribute the internal company newsletter

Demand Generation

  • Oversee website optimization, including A/B testing, landing pages, SEO, and conversion paths
  • Build and launch targeted ABM campaigns using approved strategy and messaging, maintaining account lists, tools, and campaign calendars
  • Ensure all digital content and calls-to-action are optimized for traffic and lead conversion, including Google Adwords and N.Rich
  • Manage content publication schedule and updates

Marketing Operations & Funnel Performance

  • Manage campaign performance, lead scoring models, and funnel metrics
  • Work with Sales to align on lead routing/scoring, enablement, and campaign follow-up
  • Partner with RevOps to ensure accurate reporting and attribution in Salesforce, HubSpot, etc.

Retention & Lifecycle Marketing

  • Curate and send monthly/quarterly customer newsletters
  • Partner with Customer Success team to enable upsell and cross-sell opportunities, including developing webinar content

Required Skills/Abilities:

  • Expertise with a wide range of digital channels (e.g., SEO, paid social, email, ABM) and experience driving successful campaigns
  • Highly analytical and strategic thinker, with a track record of successfully converting MQLs to SQLs
  • Exceptional verbal and written communication skills
  • Hands-on experience in marketing analytics, reporting and attribution modeling
  • Detail-oriented and self-motivated problem-solver who is excited to develop structure around something new
  • Excellent time management with ability to meet deadlines
  • Strong work ethic, intellectual curiosity, and commitment to continuous improvement
  • Experience in HubSpot, WordPress, Google Analytics, Google Ads, LinkedIn, Twitter, Instagram, and Facebook is preferred
  • Healthcare experience is a plus

Education and Experience:

  • Bachelor’s Degree in Marketing, Communications, Business, English, or related field is preferred but not required
  • 3+ years of content marketing experience that includes B2B, multi-channel initiatives, including ABM

Supervisory Responsibilities:

  • This role does not have supervisory responsibilities

Physical and or Travel Requirements:

  • Prolonged periods of sitting at a desk and working on a computer
  • Occasional travel as needed to support business goals

Who We Are:

High quality, affordable healthcare is a basic human right and at Moxe, we are committed to making it a reality. We’re on a mission to slash billions from healthcare costs. It’s no secret that the US healthcare system is rife with inefficiencies and unnecessary costs. While the rest of us have migrated to interconnected, digital platforms, healthcare still uses paper, pdfs, snail mail and fax to transmit information.

We know there is a better way to deliver healthcare. Data exchange today consists of mailing or faxing paper files and pdf'ing endless records from existing Electronic Medical records. It can take months to process and compile those records into usable data. Our platform enables providers and health plans to exchange clinical data instantly, saving the entire system (patient to provider to plan) time and money in the process.

Who are we? We’re a steadfast team of innovators, problem-solvers, and truth-seekers, dedicated to disrupting the status quo. Got the moxie to challenge the US healthcare system? Let’s talk.

Got Moxie?

Join Moxe! We’re a fast-growing company focused on making a difference in healthcare. An equal opportunity employer, Moxe is looking for passionate, inclusive team players who like to solve problems, think outside the box, and thrive in a dynamic environment. We hire great people from diverse backgrounds, and that makes us stronger. If you share our values: integrity, transparency, respect, frankness, persistence, and unity, let’s talk.

All qualified applicants will receive consideration for employment irrespective of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

To request reasonable accommodation or if you need assistance to complete the job application, contact careers@moxehealth.com