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Lifecycle Marketing Manager
K Health
Marketing & Communications
New York, NY, USA
Posted on Sep 7, 2024
Who we are:
K Health is venture-backed, fast-growing startup with a mission to use the power of Artificial Intelligence (AI) to get everyone access to higher quality healthcare at more affordable costs. We’re looking for mission driven individuals to join our team and help us eliminate healthcare inequalities to build a better and healthier future.
Featured most recently in Forbes and Business Insider as a leading AI startup, K Health is a telehealth company that harnesses the power of technology to help provide the smartest digital healthcare platform to patients, hospital systems, and providers across the United States. Our AI powered application helps bring together the knowledge of thousands of doctors and anonymous medical data to provide the highest quality care to our patients. We offer a free symptom checker, 24/7 access to board-certified doctors, ability to refill prescriptions from your phone, and more. All within one application - no insurance or preauthorization required.
K Health was founded in 2016, and has partnered with visionary and leading hospital systems and providers such as Cedars-Sinai, Mayo Clinic, and Elevance Health. Join us on our mission to help provide better healthcare for less.
About the role:
We are looking for an analytical and results-driven Lifecycle Marketing Manager to join our dynamic Marketing team. You will own executing and optimizing CRM flows to convert leads and educate existing patients about our services. The ideal candidate will have a strong track record hitting business goals by deeply understanding how to effectively message to key cohorts. This role will report directly to the VP of Marketing.
What you'll be doing:
- Own strategy and execution on CRM automations and campaigns, including creative development and testing across email, SMS, push notifications, and in-app content
- Define and execute on audience segmentation strategies to enhance patient experience and creative messaging
- Partner closely with Data team to measure effectiveness across tactics and find opportunities to improve efficiency and/or scale
- Create benchmarks and analyze campaign results to determine testing roadmap
- Work closely with Product and Engineering teams to ensure patients are receiving important information as we evolve our products and services
- Communicate key marketing initiatives and results to broader team and key external partners
What we're looking for:
- 4+ years of experience in CRM / lifecycle marketing in fast-paced environments with experience executing in Braze preferred
- Demonstrated ability to hit business growth goals through strategic cohorting and insights-driven creative messaging and testing
- Data and results-driven with strong ability to tell a story using data insights and performance results
- Excellent problem-solving skills with track record of using data-driven approaches to solve complex business problems
- Strong communication skills and experience working cross-functionally with internal creative, data, and product teams and external partners
- Desire to stay abreast of current CRM and broader marketing trends and best practices
- Highly motivated, detail-oriented, and a team player
Benefits & Perks: #LI-Hybrid
- Weekly lunches and stocked fridges
- Monthly social committees for company events
- 18 vacation days, 9 company holidays, 5 sick days, and 2 personal days
- Stock options for every full-time employee
- Paid parental leave
- 401k benefit
- Commuter Benefits
- Competitive health, dental, and vision insurance options
Compensation:
$120,000—$155,000 USD
We offer competitive compensation packages based on industry benchmarks for function, level, and geographic location. Offer amounts are determined by multiple factors such as a candidate's experience and expertise.
We are proud to be an Equal Opportunity Employer and consider applicants for employment regardless of race, ethnicity, religion, color, national origin, ancestry, disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, sexual orientation, pregnancy, childbirth and breastfeeding, age, citizenship, military or veteran status, or any other class protected by applicable federal, state, and local laws. We’re deeply committed to building teams as diverse as the patients we serve and strive to cultivate an environment where everyone can bring their most authentic self to work. We depend on our differences to make our team stronger, our workplace more dynamic, and our product accessible to all of our users.
We are committed to maintaining the integrity of our hiring process and ensuring a safe environment for all candidates. All communication for job offers from K Health will come from email addresses ending in @khealth.com. K Health will never ask you to provide financial information about yourself during the recruitment process. We will never use personal email accounts or other domains for official correspondence. Our official job postings are only listed on our official website and reputable job boards. Be cautious of job offers from sources other than these platforms.