The role
You’ll manage execution of post‑purchase/retention lifecycle programs that drive activation, adherence, visit attendance, medication persistence (28‑day cycle), plan upgrades, and save/win‑back motions. You’ll collaborate with your Director, Creative, Product, Data, and Care to ship compliant, segmented journeys that improve outcomes and LTV.

What you’ll do

• Own Day 0–60 onboarding and long‑term retention flows: welcome/education, side‑effect management, dosing/titration explainers, monthly visit nudges, refill & shipment reminders, “approaching end‑of‑cycle” prompts, and habit‑building content.
• Run ongoing tests (content, cadence, channel mix) with proper control/holdouts; read results, ship winners, document playbooks.
• Segment intelligently (e.g., track, payment path, condition flags) to personalize journeys while clarifying care‑visit vs. medication coverage and setting expectations.
• Implement save/win‑back based on churn signals (missed visit, paused shipments, side‑effect flags); partner with Support/Care for escalations.
• Maintain compliance & accuracy: fair‑balance lines when discussing medications; consistent “compounded, not FDA‑approved” disclosures as required.
• Tooling & ops: Build, QA, and monitor flows in our ESP/SMS/push stack; manage deliverability, suppressions, and attribution hygiene.

What success looks like (first 90 days)

• Baseline the retention funnel and ship a prioritized roadmap; launch at least one end‑to‑end Day 0–30 flow refresh with measurable lift in activation/visit adherence and on‑time refills.
• Deliver a monthly readout tying lifecycle lifts to LTV:CAC goals and our higher‑fit segment strategy.

Qualifications

• 3–5+ years hands‑on Lifecycle/CRM for consumer subscriptions, healthcare, or fintech.
• Strong ESP/SMS execution (build/QA/segment), experimentation basics, and comfort with dashboards/SQL‑lite/Sheets.
• Detail‑oriented operator who writes clear briefs and partners cross‑functionally to move fast and stay compliant.