Role Overview

We’re looking for a Product Marketing Manager or Senior Product Marketing Manager to help drive high-priority product marketing initiatives across multiple segments as we continue to expand our market footprint

In this role, you will own voice-of-customer insights, market segmentation, positioning, messaging, launch strategy, customer communications, and ongoing growth initiatives. You’ll collaborate closely with Product, Sales, Customer Success, Demand Gen, and GTM Enablement to craft compelling value stories, drive adoption of new features, and fuel expansion into new market segments.

The ideal candidate has deep experience in SaaS product marketing (preferably health-tech), thrives in a fast-paced startup environment, and is passionate about shaping solutions that create meaningful clinical, operational, and financial impact.

What You’ll Do

Voice of Customer & Market Insights

• Lead VoC programs through interviews, surveys, advisory boards, and shadowing sessions.
  
  
• Translate insights from clinicians, operations leaders, executives, and payers into product needs, messaging, and GTM strategy.
  
  
• Build and refine buyer/user personas and journeys
  
  
• Conduct market segmentation, TAM/SAM sizing, and whitespace analysis to support strategic planning.
  
  
• Own competitive intelligence: landscape reviews, battlecards, differentiation strategies, and competitor updates.
  
  

Launch Strategy, Positioning & Messaging

• Drive complete end-to-end launch planning for new products, features, and market expansions.
  
  
• Develop clear and differentiated positioning, messaging frameworks, value propositions, and talk tracks for each segment and persona.
  
  
• Create launch and sales enablement assets: one-pagers, feature briefs, FAQs, pitch decks, internal enablement materials, sales plays, and collateral.
  
  
• Ensure consistent value stories across website, product, sales, and customer-facing channels.
  
  
• Partner with Revenue and Product to evaluate pricing and packaging for new and existing offerings.
  
  

Customer Communications & Adoption

• Partner with CS and Marketing on customer communications: newsletters, release notes, in-app messaging, webinars, help center updates, and blog content.
  
  
• Tailor communication strategy to Behavioral Health & SUD segment needs and persona expectations.
  
  
• Track adoption and engagement metrics (open rates, CTR, feature usage, retention) and optimize messaging accordingly.
  
  

Proof-Point Engine & Market Leadership

• Build and manage a central repository of proof points: ROI metrics, case studies, benchmarks, customer quotes, and success stories.
  
  
• Collaborate with CS and RevOps to quantify outcomes such as clinician time savings, productivity improvements, operational efficiencies, and financial impact.
  
  
• Partner with Content Marketing to create thought leadership materials—whitepapers, webinars, conference content, and customer testimonials.

Growth Marketing & New Market Expansion

• Partner with Demand Gen, Sales, and Growth teams to accelerate penetration into SUD, addiction treatment, and post-acute segments.
  
  
• Conduct segmentation, evaluate competitive dynamics, and identify strategic growth levers (channel strategies, partnerships, pricing, packaging).
  
  
• Define and track PMM KPIs such as feature adoption, launch performance, segment growth, pipeline influence, and messaging effectiveness.
  
  
• Support A/B testing and experimentation across messaging, campaigns, and product-led growth motions.
  
  

Cross-Functional Collaboration & Enablement

• Partner closely with Product, Sales, Marketing Ops, CS, and RevOps to ensure cohesive GTM execution.
  
  
• Deliver ongoing internal enablement—including persona training, product updates, value propositions, objection handling, and competitor differentiation.
  
  
• Run or contribute to win/loss analysis to refine messaging, identify buyer patterns, and strengthen Sales effectiveness.
  
  
• Serve as the connective tissue between product, market, and customer—ensuring insight-driven improvements to product roadmap and GTM strategy.

What You’ll Bring

• 5–7 years of Product Marketing experience (B2B SaaS or health-tech strongly preferred).

• Experience with GTM strategy, messaging frameworks, persona development, VoC research, and product launches.

• Proven ability to support growth and adoption in emerging or underpenetrated markets.

• Exceptional written and verbal communication skills, with the ability to distill complexity into clear, compelling narratives.

• Analytical mindset with experience defining, measuring, and reporting PMM KPIs.

• Comfort operating in a fast-paced, high-growth environment with evolving requirements.

• Strong cross-functional collaboration skills.

• Passion for behavioral health or healthcare innovation.

Bonus Points

• Experience in the SUD or addiction-treatment market, DT/IRT programs, or behavioral health specialties.

• Familiarity with healthcare procurement, health systems, payers, or value-based care models.

• Experience building ROI calculators, proof-point libraries, or customer reference programs.

• Knowledge of Product Marketing frameworks and best practices (Product Marketing Alliance, Pragmatic Institute, agile launch planning).

• Experience with competitive intelligence, win/loss programs, and analyst relations.

• Familiarity with CRM/RevOps tools and metrics such as pipeline influence, adoption rate, retention, and churn.

This is a unique opportunity to join a startup that has a meaningful impact on thousands' well-being and mental health.
We have

• A product that positively impacts people's lives every single day.
• A team of amazing people with a shared vision and the infinite drive to make it happen
• The base pay range for this position is $130,000 - $150.000 per year. The determination of what a specific employee in this job classification is paid depends on several factors, including, but not limited to, prior employment history/job-related knowledge, qualifications and skills, length of service, and geographic location.
• In addition to your compensation, we offer wide and generous health benefits, significant equity and 401(k) plans matched to 4%
• Flexible PTO + Additional mental health days off you can take any given moment simply because you need them.
• Fully remote work environment
• Opportunity to build, grow, and become highly instrumental in shaping how technology can increase the effectiveness of therapy.