What You'll Do:

• Content Strategy & Creation:
• Develop and execute a content strategy aligned with DexCare’s brand narrative, marketing objectives, and audience needs across providers, health systems, and digital health partners.
• Create, edit, and oversee production of high-quality content, including blogs, case studies, executive-level op-eds, white papers, thought leadership, videos, and social media assets.
• Conceptualize and produce gated, high-value content, such as strategic playbooks, solution briefs, and executive guides, that fuel account-based marketing (ABM) campaigns, accelerate lead capture, and deepen engagement with priority accounts.
• Plan, execute, and promote webinars, both internally produced and with external partners, as well as support speaking sessions and event topics that educate prospects and customers.
• Collaborate with product marketing, demand generation, and sales to ensure content supports campaigns, launches, and key initiatives.
• Uphold DexCare’s voice, tone, and brand standards across all touchpoints.
• Content Calendar & Workflow Management:
• Own the content calendar—plan, prioritize, and schedule content to support marketing campaigns, events, and announcements.
• Drive alignment across teams to ensure timely content delivery and publication.
• Monitor content performance and engagement metrics; share insights to guide future strategy.
• Agency & Vendor Management:
• Manage relationships with creative agencies, freelancers, and production partners to ensure quality and consistency across deliverables.
• Develop clear briefs, provide feedback, and oversee timelines and deliverables.
• Evaluate vendor performance and optimize resources across multiple content streams.
• Budget & Expense Oversight:
• Manage content-related budgets, including agency fees, production costs, and content tools.
• Track spend against plan and identify opportunities for efficiency and reinvestment.
• Partner with Finance and Procurement to manage vendor contracts and invoicing.

What You'll Bring:

• Bachelor's degree in marketing, journalism, or related field.
• 5–7 years of experience in content marketing or corporate communications, ideally within healthcare, technology, or SaaS.
• Exceptional writing, editing, and storytelling skills.
• Experience implementing and using AI tools to streamline content production, improve quality, and increase content velocity.
• Brings a strategic mindset and hands-on executional ability to content development—capable of shaping content strategy, managing agency partners, and personally producing high-impact assets that drive engagement and support marketing goals.
• Proven experience managing content calendars and external agencies.
• Strong organizational and project management skills, and comfortable balancing multiple priorities.
• Understands lead generation, SEO, content performance analytics, and digital marketing best practices.
• Collaborative mindset and ability to work cross-functionally in a fast-paced, evolving environment.

110000 - 130000 USD a year