We exist for workers and their employers -- who are the backbone of our economy. That is where Centivo comes in -- our mission is to bring affordable, high-quality healthcare to the millions who struggle to pay their healthcare bills.

Summary of role:

The Director of Demand Generation & Marketing Operations will focus on developing multi-channel marketing strategies to drive lead generation for key audiences and managing marketing operations, including CRM administration in HubSpot. This role will oversee lead management, data analytics, and team development, ensuring alignment with cross-functional teams. Additionally, this role emphasizes maintaining data accuracy, regulatory compliance, and continuous process improvements for effective marketing.

Responsibilities Include:

Multi-Channel Marketing and Lead Gen Planning and Execution

• Define effective multi-channel marketing strategies to drive awareness and lead generation.

• Lead top- and middle-of-funnel campaigns targeting brokers, employers, and C-suite audiences.

• Primary administrator and marketing owner of HubSpot and related data, lead management, and marketing campaign attribution processes.

• Own Lead Management including analytics, attribution, scoring & enrichment, qualification, and dynamic routing across multiple regions, verticals, and segments

• Develop and implement marketing operations strategies aligned with the overall marketing and business objectives.

• Thought leadership in leveraging marketing automation tools, data/insights in creating marketing campaigns and initiatives to achieve business objectives.

• Provide strategic oversight of account-based marketing strategies within a cross functional team.

Team Leadership and Development

• Lead, mentor, and develop a high-performing marketing operations team.

• Foster a collaborative and innovative team environment.

Process Improvement

• Identify and implement process improvements to enhance the efficiency and effectiveness of marketing operations.

• Develop and maintain standard operating procedures for marketing processes.

• Develop end-to-end processes with Sales Operations.

Data and Analytics

• Oversee marketing analytics centered within our CRM (Salesforce) collaborating with Business Intelligence teams to refine reporting, providing insights and recommendations across the customer journey to improve marketing performance.

• Collaborate with Business Intelligence and reporting teams to track and report on the entire marketing funnel including volume, velocity, conversion stage-to-stage, and average value; make sure funnel measures can be analyzed by key dimensions.

• Ensure data accuracy and integrity across all marketing systems and platforms.

• Track key performance indicators and data to measure the effectiveness, efficiency, and attribution of marketing efforts (campaigns).

Cross-functional Collaboration

• Work closely with sales, product, field marketing, member engagement, engineering, and business intelligence teams to ensure alignment and support for marketing initiatives.

• Act as a liaison between marketing and IT to manage technology needs and projects.

Compliance and Governance

• Ensure marketing activities comply with relevant industry and government regulators and internal policies and controls.

• Manage data privacy and security in accordance with company policies and legal requirements.

Qualifications:

Required Skills and Abilities:

• 7 years experience in demand generation and marketing operations with at least 3 years in a leadership role that includes direct reports; exemplifies strong leadership and team management.

• 3 years HubSpot administration experience.

• Ability to think strategically and communicate effectively to delegate tactically.

• Strong interpersonal skills with the ability to change functional languages between marketing, sales, P&E and development teams to ensure business requirements are translated and executed accurately into technical processes.

• Proven experience successfully launching high visibility Marketing Automation/CRM projects.

• Ability to prioritize and handle multiple projects simultaneously, perform in a fast-paced environment, and maintain a high level of detail and accuracy.

• Possess a deep understanding of marketing technologies, including marketing automation, CRM, and analytics & a demonstrable track record of using technology to deliver strong business outcomes.

• Account Based Marketing (ABM) experience, including the intersection of ABM strategy & marketing technology.

Work Location:

This position is remote

Leadership Skills & Behaviors:

• Strategic Thinking – Knack for sorting through clutter to find the best route, often by pulling up from the current complexity to identify patterns that guide future direction and allow one to narrow the options and articulate the options from which others can work backward.

• Business Acumen – A keenness and quickness in understanding and dealing with a business situation (risks and opportunities) in a manner that is likely to lead to a good outcome. Critical to this is an ability to think beyond their own function.

• Systems/Analytical Thinking – Demonstrates the ability to think fluidly and integrate information. Able to anticipate non-linear and non-obvious relationships. Often includes an ability to think holistically/conceptually – very powerful when accompanied by ability to communicate & clarify tactically.

• Flexibility/Working through Ambiguity – Tendency to be energized by new experiences/perspectives that test assumptions and thinking. Considers different points of view, sometimes with fragmented information, to arrive at practical, effective, actionable next steps.

• Communicate – Managers discuss the company’s vision and strategies, the department’s direction and goals, and in times of crisis, what we know and don’t know to make sure team members know what they need to know.

• Clarify – As managers, it’s up to us to clarify what good looks like. What do we expect? What do our clients, customers or colleagues need? If our teams are not performing as expected, managers must clarify expectations and ensure understanding.

• Coach – Managers provide recognition and feedback; help team members find solutions to challenges; amplify good and filter weaker aspects of organizational culture and the work as they coach employees in their day-to-day performance and their growth and career development.

• Connect – Managers help our teams see their collective purpose and how their work connects to the greater whole. We connect people within our company and network.

• Customize – As managers, we need to understand what makes each team member unique, and then customize, tailor and adapt how we support them.

Centivo Values:

• Resilient – This is wicked hard. There is no easy button for healthcare affordability. Luckily, the mission makes it worth it and sustains us when things are tough. Being resilient ensures we don’t give up.

• Uncommon - The status quo stinks so we had to go out and build something better. We know the healthcare system. It isn't working for members, employers, and providers. So we're building it from scratch, from the ground up. Our focus is on making things better for them while also improving clinical results - which is bold and uncommon.

• Positive – We care about each other. It takes energy to do hard stuff, build something better and to be resilient and unconventional while doing it. Because of that, we make sure we give kudos freely and feedback with care. When our tank gets low, a team member is there to be a source of new energy. We celebrate together. We are supportive, generous, humble, and positive.

Who we are:

Centivo is an innovative health plan for self-funded employers on a mission to bring affordable, high-quality healthcare to the millions who struggle to pay their healthcare bills. Anchored around a primary care based ACO model, Centivo saves employers 15 to 30 percent compared to traditional insurance carriers. Employees also realize significant savings through our free primary care (including virtual), predictable copay and no-deductible benefit plan design. Centivo works with employers ranging in size from 51 employees to Fortune 500 companies. For more information, visit centivo.com.

Headquartered in Buffalo, NY with offices in New York City and Buffalo, Centivo is backed by leading healthcare and technology investors, including a recent round of investment from Morgan Health, a business unit of JPMorgan Chase & Co.