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Field Marketing Manager
Aledade
Marketing & Communications
Irvine, CA, USA
Posted on Mar 24, 2025
The Field Marketing Manager will elevate Aledade’s brand and market presence with experiential events by creating memorable experiences for our independent primary care and Federally Qualified Health Center (FQHC) partners. In this role, you will be assigned to priority markets for Aledade and will bridge Network Development (Sales), Performance Network (PN), Marketing, and Brand Strategy teams to design and execute impactful, localized engagement strategies to increase market penetration and brand awareness. By fostering meaningful relationships with independent physicians, healthcare associations, and FQHCs, this role will help drive the adoption of value-based care in their communities and generate new leads through targeted experiential events and curated messaging that resonates with local healthcare providers.
Primary Duties:
- Develop and execute on experiential marketing strategies, in partnership with the Director of Field Marketing & Partnerships, for B2B prospect events, including executive dinners, networking events, and engagements with regional healthcare associations, to create authentic and memorable engagement while driving Aledade’s mission and brand messaging.
- Create customized marketing materials, campaigns, and messaging that reflect Aledade’s values and resonate with the unique needs of the assigned market. Partner with internal stakeholders to ensure our strategy emphasizes the advantages of joining Aledade’s Accountable Care Organizations (ACOs) and aligns with local provider interests in patient-centered, value-based care.
- Support lead generation & prospect nurture by building trusted relationships with independent physicians, Federally Qualified Health Centers (FQHCs), and healthcare associations.
- Track and analyze the success of field marketing initiatives, using data insights to refine strategies and increase their impact.
Minimum Qualifications:
- Must live in-market
- Bachelor’s degree in Marketing, Business, Healthcare Administration, Public Health, or a related field
- 6+ years of experience in field marketing, experiential marketing, network engagement, or field sales, preferably within healthcare or a health system
- Willingness to travel frequently within the designated state(s) and occasionally nationally for conferences, events, and meetings (approximately 35%)
Preferred knowledge, skills, and/or abilities:
- Demonstrated success in creating and executing experiential marketing tactics that drive lead generation, engagement and deepen relationships
- Strong understanding of the value-based care landscape and experience working with independent physicians, physician organizations, and FQHCs
- Excellent ability to work cross-functionally with sales and marketing teams and foster partnerships grounded in Aledade’s mission
- Outstanding organizational skills and attention to detail
- Background in marketing or sales in a network engagement or provider relations capacity
- Deep knowledge of the value-based care environment
- Experience in organizing and managing executive-level events and community engagements
Physical Requirements:
- Must carry a valid driver’s license and be able to drive within assigned territory
- Must be able to travel via plane when needed
- Sitting for prolonged periods of time. Extensive use of computers and keyboard. Occasional walking and lifting may be required.
- Standing or walking for hours at a time and occasionally lifting and carrying up to 25lbs
Who We Are:
Aledade, a public benefit corporation, exists to empower the most transformational part of our health care landscape - independent primary care. We were founded in 2014, and since then, we've become the largest network of independent primary care in the country - helping practices, health centers and clinics deliver better care to their patients and thrive in value-based care. Additionally, by creating value-based contracts across a wide variety of health plans, we aim to flip the script on the traditional fee-for-service model. Our work strengthens continuity of care, aligns incentives and ensures primary care physicians are paid for what they do best - keeping patients healthy. If you want to help create a health care system that is good for patients, good for practices and good for society - and if you're eager to join a collaborative, inclusive and remote-first culture - you've come to the right place.
What Does This Mean for You?
At Aledade, you will be part of a creative culture that is driven by a passion for tackling complex issues with respect, open-mindedness and a desire to learn. You will collaborate with team members who bring a wide range of experiences, interests, backgrounds, beliefs and achievements to their work - and who are all united by a shared passion for public health and a commitment to the Aledade mission.
At Aledade, we don’t just accept differences, we celebrate them! We strive to attract, develop and retain highly qualified individuals representing the diverse communities where we live and work. Aledade is committed to creating a diverse environment and is proud to be an equal opportunity employer. Employment policies and decisions at Aledade are based on merit, qualifications, performance and business needs. All qualified candidates will receive consideration for employment without regard to age, race, color, national origin, gender (including pregnancy, childbirth or medical conditions related to pregnancy or childbirth), gender identity or expression, religion, physical or mental disability, medical condition, legally protected genetic information, marital status, veteran status, or sexual orientation.
Privacy Policy: By applying for this job, you agree to Aledade's Applicant Privacy Policy available at https://www.aledade.com/privacy-policy-applicants